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The festival featured world famous Italian stylists who introduced the audience from the stage with the season advanced and innovative styles hair products. The festival is organized demonstrations of the best techniques and products ALFAPARF - Milan, BES - Milan, ROLLAND - Bologna, SAPHIR - Rome and others.
Opening the show with unique hairstyles stylist Alessandro Yanakone - world champion from Italy.
Demonstration of talent and innovation of Saverio Palma - art director of BES - Milano.
Closing the festival with a show program of designers of "Christian of Roma Group".

PRODUCT SECTORS:
• Professional hair products
• Accessories for stylists
• Furniture for hairdressing salons
• Professional clothing for in hair salons

EVENTS:
Competition for hairdressers in two categories:
• Category "Students"
• Category "Professionals"

Within the Italian Festival of Beauty exhibitors demonstrate the latest products and technologies in the field of perfumery and cosmetics, as well as practical skills to work with them.

PRODUCT SECTORS:
• Makeup and cosmetics
• Cosmetics Face and Body
• Natural Cosmetics
• Products for Aromatherapy
• Manicure and Nail
• Accessories and consumables
• Furniture and equipment for perfumery shops

EVENTS:
Competitions for makeup into two categories:
• Category "Students"
• Category "Professionals"

The festival of beauty shows current trends in the procedures and products for beauty salons, as well as modern equipment and furnishings. There are demonstrations, seminars and training consistent with current market demand.

PRODUCT SECTORS:
• Professional cosmetics for beauty salons
• Accessories and supplies for beauty salons
• Equipment for beauty salons
• Professional clothing for beauty salons
• Professional products and furniture sunbeds